Blue Bell Social
The Assignment
RCCO began working with Blue Bell Creameries in 2006, a year shy of their 100 year history. The brand is iconic not just for their outstanding ice cream, but for their outstanding advertising. When they approached us for help with their social media, we knew Pinterest was a perfect platform to reach their target audience.
Social Media, Production
Our Approach
Drive Usage of Product
Our goals were to give fresh ideas to Blue Bell fanatics and ultimately drive more sales. By sharing recipes that sync with holidays, we were able to link fans back to the website.
The Results
Increased Followers
Blue Bell’s Pinterest followers increased 10-fold between Halloween and New Year’s Day. The campaign had over 430,000 impressions and added thousands of additional users to the site each month.